As the UK slowly reopens and weddings resume, a new chapter is also beginning at Daisy Lane Floral Design. After outgrowing my lovely little studio, I’ve been able to move into a much larger space. I’m still at Clevedon Craft Centre, but I finally have room to create the kind of workspace I’ve been dreaming of for a long, long time.
I’ve got a massive workbench, a beautiful, cosy consultation area, and shelving units to display my many pots, vases and urns. I also have a lovely kitchen area, my own office and a loo! The space is simply amazing, and it makes me wonder how I managed to design so many large arrangements in my old studio. It was so tiny in comparison!
My Journey So Far…
I first fell in love with floristry one Mothering Sunday while arranging flowers to decorate my parents’ pub. Working busily at the kitchen table, I knew I’d found an ideal outlet for my creativity. Determined to spend my days surrounded by flowers, I threw myself into formal training and spent the next few years gaining experience and perfecting my skills.
Attending college for two years, I studied City and Guilds Level Two Floristry part time while also working in a florist shop. I enjoyed my studies, but I also loved the hands-on experience I gained by being in the shop. I believe this combination gave me the best foundation from which to start my own business.
I founded Daisy Lane Floral Design in 2012. I decided on a business name, designed some business cards and set-up a basic website. After advertising my services for smaller weddings, I remember being thrilled when my first enquiry came in.
Initially, I was arranging flowers in the front room at home, but I quickly realised I needed a dedicated space to work from. I’d always liked the idea of working in a rustic barn, so when I stumbled across a studio to rent at Clevedon Craft Centre, I knew it would be the perfect home for Daisy Lane.
The Next Chapter
My first studio served me well for a long time, but by the beginning of 2020 I knew I was ready to expand. My business has grown and over time the weddings I work on have become larger and larger. I couldn’t wait to move, and I was really excited to start redesigning the space.
As the new studio needed quite a lot of work, I originally planned to renovate over the course of two months ready for a busy summer of weddings. Then COVID hit and everything changed. To be honest, it was a blessing in disguise as it meant I could take my time and get the space exactly how I wanted it. I loved choosing the paint colours for the walls, picking out the perfect flooring and deciding on all the pretty extras I wanted to include.
I can’t wait to welcome clients and show off the new studio. More than anything, I’m excited to start using it for its intended purpose – creating beautiful wedding flowers.
Emily x